Tourism boom means untapped job potential

By Linda Calhoun
Posted 1/10/20

Across the state of New Mexico, towns and communities are celebrating economic growth, development of new businesses, new jobs created and new opportunity on the horizon. The reason is simple -- we are experiencing increases in tourism due to destination promotion.

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Tourism boom means untapped job potential

Posted

Across the state of New Mexico, towns and communities are celebrating economic growth, development of new businesses, new jobs created and new opportunity on the horizon. The reason is simple -- we are experiencing increases in tourism due to destination promotion.

According to the New Mexico Tourism Department, 2018 was a record-breaking year, with 36.6 million visitor trips to New Mexico. This is incredible growth, and in Red River, we are experiencing a tourism boom, as well. This past fall, event attendance was on the rise, and we continue to see increasing numbers for overnight stays.

For Red River, for communities across New Mexico and for the state, this means more money coming in, and it means there are untapped opportunities for economic development. More money from tourists translates to a successful economy and a draw for new businesses, which will create new jobs.

The NMTD announced that there are over 100,000 hospitality and leisure jobs in New Mexico, and this number is expected to continue to rise as we continue to promote New Mexico. Right now, we have the chance to jump on this opportunity and invest in the future of our workforce to create those jobs and to help New Mexico to a path of economic prosperity.

New Mexico is a unique state, offering visitors exciting and engaging opportunities once they are here. Getting them here -- or getting them to know about the opportunities that exist in New Mexico -- is the challenge. However, the "New Mexico True" brand promotion and individual community efforts within the brand have proven extremely successful in telling the New Mexico story, educating potential visitors and drawing in tourists to the Land of Enchantment.

Red River is New Mexico True. We as a state are New Mexico True. New Mexico True adventures abound, and people across the nation deserve to know about the one-of-a-kind experiences that await them in our state, just as New Mexicans deserve the limitless potential for economic growth that will come with investment in our ever-growing tourism industry.

To accomplish this, we must view tourism as a vital arm of our state's economic development, and we must continue to invest in destination promotion.

Linda Calhoun is mayor of Red River.

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