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Taos Spa and Tennis Club thrives thanks to loyal members of the community

Success Stories

Posted 11/7/19

When you fall in love with Taos, it pays to remember a piece of timeless advice for building a long-lasting relationship: you have to let Taos be Taos.

Pam and Ray Guyer knew this instinctively when they moved from New Hampshire 18 years ago to buy Taos Spa and Tennis Club.

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Sponsored Content

Taos Spa and Tennis Club thrives thanks to loyal members of the community

Success Stories

Posted

When you fall in love with Taos, it pays to remember a piece of timeless advice for building a long-lasting relationship: you have to let Taos be Taos.

Pam and Ray Guyer knew this instinctively when they moved from New Hampshire 18 years ago to buy Taos Spa and Tennis Club.

“Anybody who comes to Taos and thinks they’re going to change it – no. You need to adjust to Taos and go with the flow,” said Ray Guyer.

The Guyers fell in love with Taos during a brief visit after they were married, but they didn’t expect Taos to call them back so soon.

“We were only here a couple days and loved it,” said Pam. “We had already decided to buy a business together in the fitness industry, so when we got home we talked to our broker and said, ‘If there’s anything that comes up in Taos, let us know.’”

It was a long shot, but just one month later something came up in Taos, the broker let them know and the Guyers bought Taos Spa and Tennis Club.

From day one, they understood the club belonged to its members. It would take a lot of work to get the facilities into shape for them, and the first step was to listen to what Taos had to say.

“One of the first things we did was survey the members and ask them what was important,” Ray said. The survey resulted in a long list of suggestions, requests, concerns and complaints, all of which the Guyers took seriously, and it shows. It was a process, with urgent repair projects like the muddy parking lot and long-overdue renovations to the women’s locker room taking priority, but today’s Taos Spa and Tennis Club is a health and fitness center members can take pride in and credit for.

Taos Spa offers a vast menu of healthful services to the community. A full spa day here may not be enough time to do all of it, but even one half-hour visit can improve your overall well-being. Get and stay fit with the state-of-the art exercise equipment and free weights. Heal yourself with massage, facial and other spa therapies. Take advantage of personal training services or sign up for classes in yoga, spinning and fitness programs from low impact to intense. Enjoy the outdoor and indoor pools and hot tubs, sauna, steam room, tennis and racquetball courts, and community areas for visiting with friends or spending some alone time. Physical therapy is also available.

Over the years, Taos Spa has continued to evolve along with its members. Upon the announcement that the club was going solar, the response was an enthusiastic “we” are going solar, Pam recalled.

Going green didn’t stop with solar panels. The Styrofoam coffee cups in the community lounge area had to go, and the Guyers are considering future projects like water refill stations to reduce the use of disposable plastic bottles. These efforts have been supported and inspired by other local businesses as well as club members. The Guyers are grateful to PPC Solar for the smooth transition to solar power, and The Coffee Apothecary’s trailblazing policy of eliminating unnecessary and eco-unfriendly waste inspired them to take similar steps.

The members themselves have adapted effortlessly to these big changes, according to Ray.

“We’re fortunate because we deal with a group of people who, in fact, have great shared values between them and we share them, too,” Ray said. “The success of the business is really the members.”

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