Photographer adapts to 'new world'

Restrictions lifted, Kathryn Hayden responds creatively to post-isolation

Posted 6/4/20

Exciting is how Taos photographer Kathryn Hayden describes her new world post-isolation.

Originally located on Kit Carson Road, Hayden bought property in Lower Las Colonias, and during self-isolation set up her home and new studio there, where she's been busy painting, installing lighting and scouting locations for outdoor photo shoots on her property.

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Photographer adapts to 'new world'

Restrictions lifted, Kathryn Hayden responds creatively to post-isolation

Posted

Exciting is how Taos photographer Kathryn Hayden describes her new world post-isolation.

Originally located on Kit Carson Road, Hayden bought property in Lower Las Colonias, and during self-isolation set up her home and new studio there, where she's been busy painting, installing lighting and scouting locations for outdoor photo shoots on her property.

"A large part of my effort while on complete shutdown has been on setting up a brand-new studio," she said in a phone interview May 26. "I'm very excited to open it to the public. It includes an expanded dedicated space, and new equipment and setup for individual and small groups," according to measures adhering to state guidelines.

"The studio sits on an expansive landscape," she said about the "360-degree views" that include Taos Mountain, Jémez Mountains and Truchas Peak, offering "plenty of opportunity for social-distancing photography - it's a great benefit to clients and visitors who want to include scenic backdrops."

Hayden's photo shoot precautions follow the state of New Mexico guidelines, as well as Professional Photographers of America, which includes no-contact posing; sanitation of all photography equipment and the area used for photo sessions; temperature check; by-appointment shoots only; and limitation of the number of people photographed in a single session. She said the new studio is large and offers an area where others can wait with plenty of physical distancing.

She began photo shoots in the new location June 1 and offers a great new perk. Where folks wanted both in-studio and outdoor photos, they had to have two photo shoots. But Hayden now can offer to do both in one location.

She has two focus areas of work -- one is her studio and on-location photography, known as Chick with Clicks, and the other is her fine art photography, titled NM Visions. She said she's been able to cross-market the fine art and on-location work because Chick with Clicks has been such a fantastic marketing tool, one she expects will crank right back up as restrictions lift.

"I really want to help Taos businesses as they start to open - getting visuals online or in email so people will see this is a safe place to go," she said of this next phase of economic reopening. She is discount-pricing future bookings - for businesses, individuals and tourists - to encourage business recovery, noting that helping Taos businesses helps her get referrals.

"I'm photographing business activities, showcasing not only the reopening of their businesses, but also things they are doing to keep customers and employees safe. I have been photographing and documenting spring blooms at John Dunn Shops for [owner] Polly Raye," she said, an example of showing how inviting Taos' reopening can be.

"I was on a great trajectory before the lockdown," she said about her on-location work. "I am photographer for the Taos County Chamber of Commerce and when they are allowed to have events again I will be photographing them, like Taos Plaza Live, chamber gatherings, etc."

She also works with the Taos Entrepreneurial Network, the town of Taos, Centinel Bank, Century 21, Mattress Mary's and many more. "I did have cancellations and work with locals and tourists were down, but it's starting to pick up again."

Hayden has large exhibits of her fine art photography at Mogul Medical in Taos Ski Valley and the Gorge Restaurant and Grill on Taos Plaza. She will be participating in rebooked shows, such as the chamber's Taos Women's Expo that was moved to August because of COVID-19 lockdown.

Overall, she is encouraged by how she feels Taos has responded to the pandemic.

"I think this time has shown how the Taos community can come together," Hayden said. "There is a diverse makeup of the community, but we all have come together and made efforts to make keeping safe our priority. And being a creative community, there has been creative response. I do expect that we most likely will have to adapt to this 'new world' and expect that Taos will respond with creativity and inclusiveness that works for Taoseños and visitors."

Hayden's new and expanded selection of artwork and prints can be viewed in person with an appointment or online at nmviz.com, and Chick with Clicks at chickwithclicks.com. To set up an appointment, email chickwithclicks@kathrynahayden.com or call (575) 779-3828.

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