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Nusenda is a Vital Partner in Taos and Northern New Mexico

Posted 4/9/20

At Nusenda Credit Union, commitment to excellent member service, care for community, being an employer of choice, and offering flexible products and services to meet members’ changing needs have always been priorities. In these uncertain times, those values remain the same.

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SPONSORED CONTENT

Nusenda is a Vital Partner in Taos and Northern New Mexico

Posted

At Nusenda Credit Union, commitment to excellent member service, care for community, being an employer of choice, and offering flexible products and services to meet members’ changing needs have always been priorities. In these uncertain times, those values remain the same.

Nusenda has been home-owned and home-grown since 1936. Over the years, it’s expanded from a small group of educators to more than 211,000 members. These days, there’s more than 500 ways to join Nusenda, so everyone can enjoy the benefits of membership – including higher savings rates, lower loan rates, and member dividends.

“We are glad to be part of the Taos community,” says Michelle Griego, Nusenda’s Taos branch manager.  “Along with our 600-plus employees with hundreds of years of combined experience who are dedicated to serving the communities where our members live and work, Taos is our home and we are fully invested in making sure our neighbors have all the tools they need to succeed – financially and personally.”

That commitment is especially meaningful to Nusenda during this current economic and public health crisis, says Joe Christian, Nusenda’s president and CEO. “In response to this emergency, we’ve leveraged our state-of-the-art technology like video teller machines to maintain member services, extended our service hours, offered phone appointments for more complex transactions, and modified programs to help members who have been financially impacted by this pandemic.”

In an effort to best align resources, June Manning, northern New Mexico membership development specialist, says Nusenda has multiplied its philanthropic efforts statewide to groups such as the Taos Community Foundation’s Fund for Taos. The goal is to support nonprofit organizations who are working hard to meet the changing and emergent needs in their communities. 

Through Nusenda’s Community Rewards® program, the credit union partners with organizations that make a measurable, positive impact in Taos and work to help their community thrive.  These partnerships include:

Taos Center for the Arts, which inspires creative expression throughout its diverse community by providing facilities, programming, and education in the visual, performing, and media arts.

Rocky Mountain Youth Corps, which since 1995 has hired, trained, and mentored more than 2,000 young New Mexicans, providing them with innovative professional opportunities, a GED program, continuing education scholarships, and employment readiness training.

Holy Cross Hospital Foundation, which with the help of fellow New Mexicans, provides holistic help to cancer patients – such as transportation, home maintenance, and a place to stay during treatment.

Heart Hospital of New Mexico Foundation, which offers first-responder technology to aid in the prevention of premature death in the event of sudden cardiac arrest; and provides AED units to organization statewide, including Dixon’s volunteer fire department.

Taos Municipal Schools, which partners with Business Professionals of America (BPA) to prepare students for college and the business workforce through the development of leadership, citizenship, and academic development; as well as building technological skills.

“Studies show that providing financial education early in life and at critical points in young people’s development is associated with economic success throughout a lifetime – for example, less credit card debt, higher savings rates, and fewer personal bankruptcies,” Manning says. “So Nusenda works with school districts in Taos, Questa, and Peñasco to provide financial literacy training, scholarships, and internships, all at no cost to students or their families.”

Nusenda recently announced a partnership with Renewable Taos and the Kit Carson Electric Co-op, making it the first locally owned and operated credit union to offer a statewide, discounted auto loan rate for newer-model electric and fuel-efficient autos – including 100 percent electric vehicles, as well as some hybrids, Manning says. Additionally, Nusenda is sponsoring three electric-vehicle charging stations at Taos Center for the Arts for no-cost use by residents and visitors.

Nusenda Credit Union has been providing service in Taos and the surrounding area since the early 1990s. In 1996, the credit union added the Taos, Questa, and Peñasco school districts to its field of membership so that it could partner directly with the schools to support teachers and help students succeed. Nusenda also opened a new branch location in 2017 to support the growth of the community. “This is a special place to us and we deeply appreciate our members who allow us to serve them,” says Griego.  “To us, helping our neighbors isn’t just a responsibility; it’s a privilege and an honor.” 

If you haven’t already, please visit nusenda.org to learn more about our products and services, attend no-cost online webinars and utilize financial well-being tools, discover ways we are offering financial relief to our members, and view videos that tell the stories of our Northern New Mexico community partners.

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