Declining sales prompt J.R. Clothing to close Taos location

Longtime outdoor work clothing retailer remains open near Santa Fe


On July 12, J.R. Clothing closed its doors at its location near Taos Plaza. The clothing retailer, which was located just past the intersection of Paseo del Pueblo Sur and Camino de la Placita, had operated a storefront in Taos for 10 years. Fans of J.R. Clothing in Taos can still shop at the store’s location near Pojoaque (north of Santa Fe), which remains in business.

Taos customers might have known J.R. Clothing for carrying the Carhartt brand, which specializes in upscale outdoor and work clothes. The company was founded in 1988.

“It was just a business decision,” Jerry Romero said, the owner of J.R. Clothing, explaining that competition from internet retailers made it increasingly difficult to operate a second location. “The internet is just killing everyone.”

J.R. Clothing previously operated a location in Los Alamos, but Romero said it closed after the 2009 recession. From July 1 to July 11, J.R. Clothing’s Taos location had a closing-out sale that offered a 50 percent discount.

One of the other major reasons for the closure, Romero added, was that J.R. Clothing had recently gotten into the silk-screen printing business, in which custom designs are applied to clothing apparel, such as T-shirts and sweatshirts.

“We just got super busy with that,” Romero said.

Rather than hire additional staff, Romero explained that he brought his son, Jeremy Romero, who had managed the Taos location, back to the store near Santa Fe to help with screen printing. Romero said they have worked on Little League gear using screen printing for two years now.

Romero added that J.R. Clothing has also recently begun carrying the Dickies brand.

“You’ve got to have a price point for everyone,” Romero said, emphasizing that his business sells a wide variety of products outside the more high-end Carhartt brand.

Romero expressed gratitude to the people of Taos for their support over the past decade. “People were really good to us,” he said.