Recent changes were made to Taos Ski Valley management with the promotion of three "key staff members" to the role of vice presidents.
The promotions were given with the hope of keeping the resort in line with its "better, not bigger" mission statement, and maintaining the focus of their work on "diversity, environmental stewardship and inclusion," stated a press release from Taos Ski Valley.
Dawn Boulware was promoted to Vice President of Social and Environmental Responsibility, where she will make sure the resort sticks to their B Corp ethos, overseeing the certification and working on environmental projects. Along with helping steer the resort in the right environmental direction, she will help expand workforce diversity, equity and inclusion initiatives.
John Kelly was promoted to President of Operations, and will manage year-round resort operations. Kelly presented the resort's Master Development Plan, where he explained the resort will help with forest sustainability and fire mitigation efforts. Kelly - like Boulware - will make sure environmental stewardship remains front and center in their future operations.
Eduardo Sampere was promoted to Vice President of Hospitality. Sampere will now oversee operations at The Blake at Taos Ski Valley, The Blake Residences, and all restaurants maintained by the resort. Like Boulware and Kelly, Sampere will also bring an environmentally conscious focus, incorporating environmental practices with hospitality operations.
"Dawn, John and Eduardo are proven and extraordinary leaders and are the perfect people to help lead Taos Ski Valley's $300 million dollar renaissance," said David Norden, CEO of Taos Ski Valley. "With these new positions, we are further committing and investing in our core values and B Corp ethos. Our staff is aligned and focused on ensuring we grow better, not bigger, and that we use our business as a force for good."