Even though Debbie Friday Jagers earned her real estate license just this year, her experiences from childhood to college to career guided her onto this trajectory long before. She equates arriving at this new profession to laying path stones. “You build each one to the next. I’ve been building a path to this my whole life.” Her excitement to navigate this new course is evident when we speak.
Friday Jagers grew up here, graduated from Taos High School and attended the University of New Mexico. A fortuitous conversation with the dean of the business school – a semester shy of declaring math her major – encouraged her to study marketing. This work allowed her to travel the country as she promoted clients that included the Los Angeles Olympic Games and cable pioneer TCI. During this period, she focused on answering the question, “How do we make this client stand out?”
She hadn’t planned to return to Taos but did so to help run the family business, Friday Motors. This led her to meet the man she would marry. Together, they built a family.
Friday Jagers expanded her marketing and financial skills in the auto business. Beyond assisting her customers with finding the right car, she helped them finance and maintain it. A client-focused perspective means she’s “committed to getting the results that they want.”
After the family sold the dealership in 2019, Friday Jagers assumed control of their commercial properties. She attained her realtor’s license to better serve their tenants, then saw it as an opportunity to reinvent herself. She joined the team at Century 21 as an associate broker. With their guidance and mentorship, she is learning her role and responsibilities.
The foundation of Friday Jagers’ relationship with her clients is – and has always been – to ask, “What is it that people want, what is it they need and how can I help them with that?” She notes that communication and the relationships she negotiates are equally crucial for this goal. She also aspires to be a “custodian of the future,” as she helps clients to buy or sell commercial and residential properties.
“I would like to be a part of helping bring new, responsible business to Taos, so that we have something more to offer our citizens in terms of jobs, opportunities and competition, so goods and services aren’t as expensive.” Friday Jagers lists commercial properties, such as Byzantium Restaurant and Trading Post Café. In fact, her first sale was a shuttered restaurant, sold during the pandemic.
Friday Jagers’ life and her family’s history in Taos has influenced her perspective on residential sales. She notes that many of the properties that have been on the market more than a year are older adobe homes. These places possess a character and history she hopes to showcase and preserve. Her objective is to “specialize in letting these homes tell their stories.” To this end she launched taoshistorichomes.com. Friday Jagers uses 3D virtual video tours and an informative audiovisual Storybook to share listings’ facts and features, including the Hacienda de Viernes, an in-town property on La Posta.