New Re-Threads pushes outdoor angle


Standing behind a store counter in a hip button-up shirt, Sam Oberholtzer is a long way from a drafting table. And he looks pretty chipper about it.

Oberholtzer, a trained architect, is in the process of taking over Re-Threads, located at 302 Paseo del Pueblo Sur, with his wife, Sarah Dzieweczynski.

The couple is working out a deal to buy the business from its current owners, and they’re already managing the business and implementing a few changes, including an in-store vintage section and an expanding selection of outdoor clothing and equipment.

Oberholtzer says architectural work has been sparse, leading to his foray into the clothing business. But he says it’s consistent with his principles of sustainability and conserving resources.

“What’s more sustainable than a used clothing store?” Oberholtzer says.

The new managers are emphasizing “Re-Threads for Gear Heads” in the hopes of creating an affordable clearing house for outdoor goods like skis, snowboards and camping equipment.

“I know a ton of people with garages full of this kind of stuff, and I know a ton of people looking to buy this stuff cheap,” Oberholtzer says.

Sports equipment is taken on consignment only, with the store keeping half of the proceeds once an item sells.

The Gear Heads section is specifically looking for skis, snowboards, boots, bindings, winter jackets, pants and gloves, mountain bikes and accessories, climbing gear, as well as rock and ice climbing equipment.

All other clothes are taken for in-store credit.

Among other changes at Re-Threads, Oberholtzer says friend Johanna DeBiase has moved garments from her online store, The Style Revival, into a corner of the Re-Threads location.

For more details, visit Re-Threads online at or call (575) 751-9200.


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